AI + Human Support: A Winning Strategy to Minimize Student Admissions Drop-offs
As marked by the rapid shifts of the educational landscape, institutions constantly compete for retaining student admissions. A prospective student may show interest, complete the inquiry form, and start the application. However, they frequently do not complete the last step of actually submitting the application. Each drop off for colleges and universities represents financial losses in the form of opportunity costs.
Now, there is hope for these institutions with the introduction of effective strategies which integrate Artificial Intelligence (AI) with human customer support to automate guided journeys spanning assistance from inquiry all the way to enrollment. Together, they form a powerful approach and leave an empathetic mark on admission experiences. We’ll take a look at its effectiveness later on, but for now let’s discuss its approach and strategies.
Why Students Drop Off During The Admissions Process
Identifying gaps first will help us understand what leads to students not completing their enrollment. So here they are:
- Information Overload: Various components of an application like the submission of deadlines or extensive documentation may perplex students.
- Slow Response Times: If the delay is too long, students will lose their interest.
- Lack of Personalization: Generic emails targeting a larger audience tend to miss important individual concerns.
- Uncertainty and Anxiety: The prospect of making large life decisions, including choosing a university, comes with a lot of stress and doubt which freezes students into inaction.
AI’s Impact on Plugging The Gaps In Admissions Processes
Regarding the admissions processes for various institutions, AI technologies have been integrated and transformed the operations for those institutions.
- Communication at its Finest: AI chatbots and voice assistants do not need a day off, and they are readily available since they answer questions and guide students any time of day or night.
- Predictive Analytics: Predictive analytics is another AI capability that gives great insight by evaluating the behavioral patterns of students, like their visits to a school’s website and the stage of application they are at. This helps in knowing who is likely to drop out during the admissions processes.
- Automated Reminders: Encouragement through emails and text messages to students to accomplish set goals is automated; for instance, students are reminded that documents were due or there is an interview.
- Data-Based Communication: AI classifies students according to their interests, needs and even their stage in the school’s process, meaning that institutions can customize their messages and communications.
The Missing Elements That Do Not Fall Into The Bracket Of AI Efficiencies
As we already mentioned, AI increases the speed at which things move. On the other hand, there are specific tasks that can only be achieved through human power.
- Empathy: A skill that nobody can do better than counselors addresses issues, builds hope and provides emotional support, which cannot be performed by AI.
- Combines Questions: Critical thinking offers a great and nuanced combination of questions that has great explanations and answers within great detail.
- Guidance on Decisions: Most personal choices such as selection of one person from many possible versatile choices of a university are best done by human advisors who are trusted.
How a Combination of AI + Human Support Techniques Functions Together as One Dynamic Strategy
Seamless integration of human support and AI creates value in the following ways:
- AI Flags Students Likely To Drop Out: Predictive analytics flag students who might drop off with At-Risk indicators.
- Receipt of Alerts and Outreach Calls from Admissions: Admissions receives alerts and personally tailors outreach through phone calls, or video chats.
- Routine Tasks are Automated by AI: Chatbots manage Frequently Asked Questions (FAQ) and reminders, enabling human advisors to focus on high-yield interactions.
- Constant Communication and Guidance: Students are kept up to date using automated emails and chatbot messages, while human advisors provide tailored support to guide them.
This ensures students are ‘tracked’ with hands-on assistance to develop trust and be actively engaged with the institution.
Human + AI Working Together For The Admissions Teams: Towards Balanced Integration
This is the approach we take with all our customers here at Aixcircle. We believe in balancing humans and AI when it comes to admissions. Enabling AI to handle scalability and efficiency, and human advisors to offer empathy and relationship-building, assists institutions to facilitate a truly supportive admissions journey.”
“Students are more engaged and less likely to drop out. This improves their wellness and overall experience, meaning increased enrollments and happy students.”
Conclusion
It is clear that in today’s world, we do not have to select between AI and human assistance. Both can be integrated for more effective use. Automated systems provide immediate answers and analyses, while human consultants provide sociability, reliance, and assistance. With the cooperation of both, a dynamic admissions strategy is formed to ensure students are actively engaged, assisted, and self-assured throughout their experience.
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