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Showing posts from March, 2025

How AI Could Change Digital Marketing Strategy Efficiently in 2025

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New advancements in AI technology allows businesses to employ artificial intelligence to facilitate their   digital marketing strategies. In 2025,   AI is anticipated to revolutionize online advertising, content marketing, customer service, and data analytics. Marketers are provided with smarter, data driven strategies from   AI innovations   which allow for hyper-personalization, predictive insights, and more. This blog highlights some of the most important features of said changes and how business can adapt to them for the greatest benefit.  1. Fine AI Personalization and Customer Services Experience In 2025,  AI tools  already enable a wide array of personalized content. Marketers rely on AI tools like loyalty program scanners to automatically deliver personalized content based on customers behavior, preferences and interactions. Engagement and support through  chatbots and AI assistants  are delivered immediately. Tailored email marketing...

Union Budget 2025: India’s Bold Leap into the AI Revolution

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  With the Union Budget 2025, India is set to become a global leader in   artificial intelligence  (AI). The government announced a staggering ₹20,000 crore investment in AI driven development. As a part of the Union Digital Transformation Strategy, AI innovation has been placed at the center of every development aimed at augmenting healthcare, education, agriculture, and manufacturing. Through funding, strategic policies, and infrastructural investments, India is gearing up to transform its economy. Now, let’s delve into the 2025 budget and understand why AI is in the spotlight, and its impact on businesses, startups, and technology enthusiasts.  Important Noteworthy Budgets Eyeing AI Spending In Union Budget 2025 1. AI Centre of Excellence with a Budget of ₹500 Crore The government announced a new AI Centre of Excellence dedicated to driving innovation and research in AI having an i nitial budget of ₹500 crore . This center will focus on:  Developing sophistic...

Yuval Noah Harari Sounds Alarm: AI is a Greater Threat Than Nuclear Weapons

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The global bestseller’s author, historian Yuval Noah Harari, has grabbed people’s attention once again with his rather bold claim about the future of humanity. People who follow him know that he has become a foremost public figure concerning technology, history, and future civilization. During a recent conversation, Harari cautioned that   AI (artificial intelligence)  poses a threat to humanity far larger than the one posed by nuclear weapons. This claim was made in his latest interview about how  AI   can alter the world for humanity’s future, and not in a positive manner.  Who is Yuval Noah Harari?  Harari is a well-known Israeli historian. He works as a lecturer at the  Hebrew University of Jerusalem . His name is ubiquitous because of his remarkable works like Sapiens, Homo Deus: A Brief History of Tomorrow, and 21 Lessons for the 21st Century. Harari’s work has earned him international acclaim for his ability to analyze the rise of human civiliza...